October 30th, 2009 | 
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You are finally there! Your music has never sounded better and you are ready to begin promoting yourself and your sound as an independent recording artist. You have put time and talent into your music, now you have to begin self-promoting in a professional manner.
The music industry is competitive. In order to standout and be recognized, it will take more than just great music. When self-promoting, an artist should begin by creating a professional portfolio. This portfolio can include items such as a well-written biography, a press release and photos or video that will help promoters see your talent in a professional light. A hand-written flyer or quickly thrown together biography with spelling and grammar errors can be a turn-off to most promoters. In addition, blurry photos and videos will make it difficult for a promoter to feature an artist on a website. This type of hastily submitted information will say “amateur” to promoters even if the music is phenomenal.
Think of self-promoting as laying the ground work for your success. As an independent recording artist, your music comes naturally, but you still have to practice to continually grow. The same is true of promoting your work. You have to keep your biography, press information and photos/videos fresh and professional to showcase who you are musically. Perhaps writing and photography are not your strong points. If you have the financial means it may be well worth it to pay to have a professional writer complete your biographical and press information for you.
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